Google Ads self-audit

Ten questions a CEO or sales leader can answer from their chair, without access to the ad account. If you haven't started yet, it checks whether you should.

No login · A score in a few minutes · Free, with an email for the full report

Written by Leo Loison, B2B paid acquisition specialist for ten years. Built from the checks I run on client accounts, cut to the ones you can answer without logging in. 2x, 3x and 4x MQL growth at three B2B companies, with conversion quality held each time.

This audit shows where problems are likely to be. It never sees your account, your campaigns or your numbers, so it can't say what to change first or what each fix is worth. The €950 Growth Diagnostic does that: a week inside your ad accounts, tracking and funnel, ending with a 90-day plan.