Resources

Free tools for CEOs and sales leaders who are about to spend seriously on B2B ads, or already are.

• LinkedIn Ads self-audit

  Ten questions you can answer without logging in. A score in a few minutes, and the questions to put to whoever runs your account.

  Start the audit

• Google Ads self-audit

  Ten questions you can answer without logging in. Find out whether your search budget is set up to produce pipeline, or whether to start at all.

  Start the audit